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Our Business and Exit Planning Process

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At Peachtree Planning, we’ve been helping business owners like you strike a harmonious balance between their business and personal planning needs since 1987. We realize that for you, everything in your financial world begins and ends with your business. Whether it’s retirement planning or healthcare decisions, your situation doesn’t fit the traditional planning mold.

As a business owner, you have the opportunity to dictate your own financial success in a way that few others do. However, that opportunity comes at the risk of a great deal more to lose if life doesn’t unfold as planned. During the course of the Peachtree Business Planning Process, we will help protect your business from loss, provide strategies to recruit, retain, and reward key employees, and most importantly guide you on when and how you can ultimately exit your business, helping to ensure that you and your family receive the full value of your life’s work.


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Business Continuation Planning

Business Continuation Planning


When it comes to planning for tomorrow, as a successful business owner, it’s likely that you don’t just think about your own future; you also worry about the longevity of your company. Fortunately, there’s a solution that can help you protect both: business continuation planning.

When properly executed, business continuation planning can help your company thrive for the long term, regardless of what lies ahead. And it can help to protect your future as well, by ensuring that a succession plan is in place if you or one of your co-owners leaves the business — due to death, disability, retirement, or some other unplanned event

Implementing business continuation planning using a buy-sell agreement helps you to prepare for the unexpected. That’s because a buy-sell agreement is a legal contract that obligates surviving owners, or the company itself, to buy out the interest of an owner who dies or becomes disabled. The agreement may also spell out other triggers for a purchase or sale, such as the retirement of an owner, the criminal conviction of an owner, and more. A buy-sell agreement also outlines methods to determine a fair price for the deceased or disabled owner’s interest in the business. And, when informally funded through the use of permanent life insurance, a buy-sell agreement can also help your company save money.

The advantages of a properly funded buy-sell agreement are many:

  • It establishes a ready market to purchase the business
  • It establishes a value for the purchase price of the business
  • It identifies future buyers
  • It identifies the events that would trigger the buy-sell agreement
  • It provides a source of funds1 necessary to make the arrangement effective

It would be my pleasure to help you with your business continuation planning — and to help you fund it in a cost-effective manner. If you already have a buy-sell agreement, I can provide a complementary review to ensure it is still meeting your needs.  My goal is to help you worry less about the future, so you can focus more on running your successful business today. I’ll contact you soon, so we can start working on your customized business continuation plan.

1 All whole life insurance policy guarantees are subject to the timely payment of all required premiums and the claims-paying ability of the issuing insurance company. Policy loans and withdrawals affect the guarantees by reducing the policy’s death benefit and cash values. 2021-117372 (Exp. 3/23) 

Exit Planning for Small Business Owners

Exit Planning for Small Business Owners

What was your vision for your business when you first started it? Did you just want to be your own boss or earn more money? You probably didn’t think about selling your company to your investors or partners or passing it down to the next generation. And yet, all business owners must eventually create an exit strategy for their company. Maybe it’s time to move on to another project that’s calling to you. Maybe it’s time to retire. Whatever your reasons, you need an exit strategy to ensure that the business you built can continue to thrive after your departure.

There are many options available for an exit strategy, including:

  • Going public
  • Mergers & acquisitions
  • Sale to a family member or peer
  • Buyout by managers
  • Selling to partners or investors

The sale of your business can be part of your retirement strategy, but it can also allow your vision to continue on even when you’re no longer actively involved. But before you can sell the company or pass it down, it’s a good idea to assess your business. The more value you can add, the more you can sell it for when it’s time.

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Our Business Owner and Exit Planning Specialist

James  Gnefkow

James Gnefkow, JD, LLM, MBA, CExP

Managing Director & Director of Advanced Planning

404-260-1630

404-260-1730

Dustin Dawes

Dustin A. Dawes, CLU®, ChFC®, CExP

Associate General Agent & Disability Income Specialist

615-376-3736

615-376-3737

Business Owner&#8217;s Guide to the New Normal

Business Owner’s Guide to the New Normal

Has the pandemic set your business priorities back? Don’t just bounce back, bounce forward with this interactive guide to navigating the new normal.

Learn More

Guardian, its subsidiaries, agents, and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. 

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