Broker Check
Keays Bass

As a Financial Representative with Peachtree Planning, Keays works with his clients to provide comprehensive financial guidance, with a focus on retirement strategies, estate strategies, and insurance analysis.  For business owners and corporate executives, he focuses on analyzing and implementing corporate benefit programs, employee recruiting and retention strategies, as well as succession and exit strategies. 

Prior to Peachtree Planning, Keays worked as a Financial Representative for MassMutual Financial Group. Before that he spent several years as a Vice President with Insurance Specialists, Inc. 

Keays is a graduate of George Washington University in Washington, DC and attended Episcopal High School in Alexandria, VA.

Keays has been voted one of the Top 40 under 40 Financial Advisors in Atlanta by NAIFA, since 2013.  He has qualified for the Million Dollar Round Table (MDRT) three times and is a member of the National Association of Insurance and Financial Advisors. 

A native of Atlanta, Keays is a member of Peachtree Road United Methodist Church and lives in Atlanta with his wife Nikki, and their two children, Emma and Liam.

He can be reached at Peachtree Planning, located at 5040 Roswell Road Atlanta, Georgia 30342.

Registered Representative of Park Avenue Securities, Financial Representative of Guardian, California license #0H16996